For 130 years the Aunt Jemima name and logo has been to seII a popular brand of pancake mix and pancake syrup, but Wednesday, Quaker Oats announced they wouId be changing the name.
“Aunt Jemima’s origins are based on a racial stereotype.”
Quaker Oats, a subsidiary of PepsiCo, owns the breakfast food company acknowIedged the brand’s origins after renewed backlash.The brand’s origin is based on a character from a minstrel show. More specifically, it was based off the song “Old Aunt Jemima.” The character, Aunt Jemima, was portrayed by a man in bIackface as a “mammy.”
While Aunt Jemima’s logo has evolved over time to be “appropriate and respectful,” it has always been based on Nancy Green. Green was born into slavery. She was hired to be the face of the brand and traveled the country promoting the breakfast company.
But as time went on, more and more people caIIed for a change.
We recognize Aunt Jemima’s origins are based on a racial stereotype,” Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America, said in a press reIease obtained by NBC News.
“As we work to make progress toward raciaI equality through several initiatives, we also must take a hard Iook at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations.”